Our Commitment to Sustainability
​We are proud to say that all our products paper tissue are FSC certified, ensuring that the wood used comes from 100% recycled paper or responsibly managed forests. But we’re not stopping there.
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Reducing Virgin Pulp: We are actively increasing the use of recycled paper and alternative materials alike bamboo to reduce our reliance on virgin pulp without compromising the quality of our product range. Our goal is to significantly cut virgin pulp usage within the next two years.
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Phasing Out Plastic:We are committed to eliminating plastic from all our products and packaging. By investing in biodegradable and recyclable alternatives, we aim to be plastic-free across our entire product line by 2027.​
Services
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Virgin Pulp
Benefits:
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Softness & Strength: Virgin pulp is made from freshly harvested wood fibers, which are longer and stronger than recycled fibers. This results in a softer, more durable tissue.
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Consistency & Purity: Since it’s made from new materials, virgin pulp is free from contaminants, inks, or adhesives, making it ideal for high-quality, hygienic products.
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Controlled Processing: Manufacturers have full control over the fiber source and processing, allowing for consistent quality and performance.​
Why It’s Beneficial: Virgin pulp is preferred when product performance—like softness and strength—is a top priority, especially in premium tissue products. It’s also useful in medical or hospitality settings where hygiene and consistency are critical.
Recycled Pulp
Benefits:
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Environmental Sustainability: Recycled pulp uses post-consumer paper waste, reducing the need for deforestation and conserving natural resources.
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Lower Carbon Footprint: Producing recycled pulp typically requires less energy and water, and emits fewer greenhouse gases.
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Waste Reduction: It helps divert paper waste from landfills, contributing to a circular economy and reducing methane emissions.
Why It’s Beneficial: Recycled pulp is ideal for eco-conscious consumers and organizations aiming to reduce their environmental impact. It supports sustainable practices and promotes responsible resource use.
Bamboo Pulp
Benefits:
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Rapid Renewability: Bamboo grows much faster than trees—some species can grow up to a meter per day—making it a highly renewable resource.
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Low Environmental Impact: Bamboo requires less water and no pesticides to grow, and its cultivation helps prevent soil erosion.
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Naturally Antibacterial: Bamboo fibers have natural antibacterial properties, which may contribute to hygiene benefits in tissue products.
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Biodegradable & Compostable: Bamboo tissue breaks down easily, making it a good choice for zero-waste lifestyles.
Why It’s Beneficial: Bamboo pulp is a strong contender for sustainable tissue production. It combines environmental friendliness with good performance, offering a middle ground between virgin and recycled pulp in terms of softness and strength.
Environmental benefits of recycled paper
Choosing recycled pulp toilet tissue over virgin pulp offers a range of compelling environmental and economic benefits that make it a smarter and more sustainable choice for consumers and businesses alike. Environmentally, the most significant advantage lies in the conservation of natural resources. Virgin pulp is derived from freshly harvested trees, contributing to deforestation, habitat loss, and biodiversity decline. In contrast, recycled pulp is made from post-consumer paper waste, reducing the need to cut down trees and helping preserve forests, which play a critical role in carbon sequestration and climate regulation.
Additionally, the production of recycled pulp typically consumes less energy and water than virgin pulp. This reduction in resource use translates into a lower carbon footprint and decreased strain on freshwater supplies—an increasingly important consideration in a world facing climate change and water scarcity. Recycled pulp also helps divert paper waste from landfills, where it would otherwise decompose and release methane, a potent greenhouse gas. By repurposing this waste, recycled tissue contributes to a circular economy, where materials are reused rather than discarded.